Germany

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WPP agency thjnk launches campaign inviting all intelligent life to ‘Länd Here’ for a German Federal State

THE LÄND, the state also known as Baden-Württemberg, opens its doors to invite skilled workers from across the whole universe to relocate to one of

Deutsche Telekom creates a message from the future, using young girl whose photos were shared to warn about the dangers of social media.

Adam & Eve Berlin found a young German girl whose parents were 'oversharing' photos on social media.

Philips, LePub & TOILETPAPER - 'Better Than New' showcases refurbished products in retro-future style.

Philips, a global leader in health technology, today announced the launch of its ‘Better Than New’ campaign to create awareness and traction for Phili

Hornbach - Let nature take its course (2023) :60 (Germany)

It's spring again and you know what that means - gardening!

OREO & Xbox & Saatchi & Saatchi – OREO and Xbox turn cookies into a whole new gaming experience.

In 2023, OREO is partnering with Xbox to create an unmissable activation that will unlock playfulness in real life.

The Glitch – Wie fühlt sich Alzheimer an / How does Alzheimer's feel? (2022) 2:21 (Germany)

This video takes a moment, because it needs to create the atmosphere and a full understanding of what it's like living with Alzheimer's.

KFC Germany apologizes for Kristallnacht promotion

KFC Germany sent an app alert on Wednesday: "It's memorial day for Kristallnacht!
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Adidas fan make it very clear that they have dropped Ye with this ad

A very simple image, just saying BYE

RIMOWA - “Ingenieurskunst” / “The Art of Engineering” / Daft Punk around the world

New campaign by Anomaly seamlessly merges brand and product in balletic marriage of materials, manufacturing and aesthetics Soundtracked by Daft
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German Cancer Aid makes the world’s first UV warning beach flag

Berlin creative agency Heimat has worked with German Cancer Aid to create the world's first Sun Warning Flag - a dedicated flag and warning syste

HORNBACH builds the world’s first ‘Sneakerpool', which looks like adidas x 43einhalb ZX 10000 "Joint Path" sneakers.

HORNBACH DIY Store has created the world’s first ‘Sneakerpool'- an XXL pool shaped like a pair of HUGE cult status adidas x 43einhalb ZX 10000 &q

Burger King created the Pregnancy Whopper / schwangerschaftswhopper - for pregnant women with cravings.

Burger King® is finally debunking the myth surrounding pregnancy cravings with a representative survey among pregnant women and mothers in Germany.

HORNBACH Scary Story „Dung in the dark“ (2022) :15 (Germany)

“We see every new campaign as an opportunity to add a new remarkable chapter to the HORNBACH brand book for their customers,” continues Thomas Schnait

HORNBACH - Shear fright - (2022) :15 (Germany)

Scary Story „Shear fright“

Scary story – Der Rechen der Nacht (2022) :15 (Germany)

A horror story with a rake. 

Come to HORNBACH. Before your garden does. (2022) 2:14 (Germany)

Take care of your garden. Or you'd better hide your car keys.

Samsung - The spider and the window / "Love hurts" (2022) Germany

The spider and the window

Kärcher - Matter of fact Vacuum Cleaner - case study (2022)

Vacuum Cleaner

DocMorris - The workouts / take care (2021) - Germany

An older man wakes up one morning, determined to start a rather peculiar workout routine.

Ikea "Endlich zu Hause" - says goodbye to Angela Merkel in full page newspaper ad (Germany)

IKEA, the Swedish flat-pack furniture king, says goodbye to Angela Merkel in a full-page newspaper ad that ran in Germany.
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PENNY - The Wish / What do you want for Christmas, Mom? (2021) 3:30 (Germany)

The direction and cinematography of this ad are exceptional. A young man asks his mother what she wants for Christmas, and she tells him.

M-sense Migräne has their logo copied by Facebook / Meta

No sooner had Facebook announced their "meta" rebranding before the internet exploded in memes mocking the new name, and new logo.

HORNBACH - It can't be bad. Because it is made by you. (2021) :60 (Germany)

while most of the world is chasing unrealistic standards of perfection, the international autumn campaign of the European DIY store chain HORNBACH ta
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Cresta team takes control at Lurzer’s Archive

Lürzer’s Archive, the pioneering world-famous review of creativity, has a new owner. Creative Standards International, who also own the global crea
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Anomaly Berlin scores top female talent - Azsa West joins as ECD from W+K + Nadine Müller-Eckel as Head of Strategy

AZSA WEST JOINS AS ECD AND NADINE MÜLLER-ECKEL AS HEAD OF STRATEGY

Nivea - Back Home - (2021) 2:00 (Germany)

Paul Arden said, "Music is 90% of your commercial", and there the beautiful but cloying song is overpowering the performances in this ad. 

HORNBACH – Make room for yourself (2021) :45 (Germany)

The difference is that you have to make small things in order to make big things!

Die Bundesregierung - The Sachsen front, winter 2020 (2020) :95 (Germany)

Anton Lehmann is being interviewed, sometime in the future about his "Einsatz" at the front, during the winter of 2020.

Berlin Tourism pulls middle finger ad aimed at anti-maskers.

The ad got the pearl-clutchers screaming and a ton of earned media, which is what it was designed to do.

HORNBACH – It seems impossible. Until you do it. (2020) 45 (Germany)

No matter how big the challenge, HORNBACH shows that you can make it if you just start.

Deutsche Telekom “Billie Eilish x Telekom: What We Do Next” (2020) 2:00 (Germany)

I am clearly not the target market, as this is so obviously made for, and stars, teenagers

HORNBACH - Biodiversity starts in your garden (2020) :40 (Germany)

Copulating insects stir passion for spring and garden projects. Nothing like a spring garden to bring out the friskiness in all sorts of creatures.

HORNBACH – Every project brings you closer. (2019) 1:15 (Germany)

An ode to the one true love in the life of real DIYers: Their most faithful tool.

S-Type - Waiting (official music video) (2019) 2:47 (Germany)

Violence & hopelessness are gilded with the promise of youth in director Adi Halfin’s video collaboration with photographer Si Wachsmann.

Hornbach - So riecht das Frühjahr / This is what spring smells like (2019) :45 (Germany)

Hornbach knows what spring smells like. It smells like sweaty men doing difficult landscaping jobs, and fixing up the house.

HORNBACH - How spring smells. (2019) :60 (Germany)

HORNBACH and Heimat start the garden season with a blithe portion of madness by bringing the special smell of spring to life through communication.

Designed to be built, not bought: The HORNBACH WERKSTÜCK Edition 002. Designed by Yo Shimada. Crafted by you.

European DIY chain HORNBACH teams up with a second globally renowned designer – Yo Shimada from Japan - to continue to make exclusive design accessibl

HORNBACH gives toilets a voice with an installation / experiential campaign

It’s one of the last taboos, so leave it to the German nation to dive headfirst into… toilets.

Ikea "Marry Harry' (2018) 1:00 (Germany)

Pro Wildlife - "Any job is better than being a tourist attraction." Elephant, Tiger - print, Germany

Berlin, 4th May 2018: Wild animals take the jobs that humans don’t want in a twisted new print campaign by agency AvL/SE for nature conservation organ

HORNBACH - ‘Sweat it Out - (2018) 1:05 (Germany)

t may still feel like winter, but today is officially the first day of spring – and to celebrate this, DIY superstore chain HORNBACH launches a campai

Agency HEIMAT's 'Lounge Chair' - a uniquely crafted campaign for HORNBACH

Creative agency HEIMAT and HORNBACH partner with world-class designer and architect SIGURD LARSEN to create something new and rather wonderful: the WE

Audi "Wind" (2017) 1:20 (Germany)

Otto "Better together" (2017) 3:00 (Germany)

HORNBACH- Smashing the Cliches (2017) :445 (Germany)

A manifesto against female roles and stereotypes. The motto: "We never said it would be easy“.
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Blush Lingerie - For every woman. We mean every. - OOH Germany 2017

"For every woman. We mean every." reads the Blush lingerie billboard featuring a bearded man in silky secrets.

Orange "The data collector" (2017) 1:56 (Germany)

Hornbach "Regret nothing" (2017) 1:07 (Germany)

adidas "break free" (2016) 1:39 (Germany)

Der Spiegel cover: Trump beheads statue of Liberty - twice

This Der Spiegel cover caused a lot of reactions today, it practically filled my entire Twitter feed all morning.

Audi "The comeback" (2016) 1:26 (Germany)

Hornbach - Your project only belongs to you (2016) :60 (Germany)

Aaaaah Hornbach.

Nike "Hard Work Wins" (2016) 1;00 (Germany)

Bubbles "Lion destruction" (2016) 1:48 (Germany)

Metro "The daily catch" (2016) :53 (Germany)

Auxmoney - “Bike” - (2016) :60 (Germany)

VW Side Assist shows you everything.

HSV Safetyvideo Emirates Airlines (2016) 1:47 (USA)

Refugees Welcome: "Search Racism. Find truth." (2016) case study (Germany)

FCB Zurich partnered with the organisation Refugees Welcome to create “Search racism. Find truth.” youtube pre-roll campaign.

Zoo Frankfurt – Holoquarium Hologram print ad (2016)

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BMW "Carnapping" (2016) 2:00 (Germany)

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"Check it before it's removed" Breast cancer awareness campaign on Facebook plays with rules

DDB Berlin has created a breast cancer awareness campaign meant to be shared, and censored, on social media.

Swiss Life "Retirement Trainees" (2016) 2:36 (Germany)

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(SPEC) Johnnie Walker - Dear Brother - (2015) 1:30 (Germany)

Aproto - Getaway "2015" :30 (Germany)

GACH "Dead Air" (2015) 2:00 (Germany)

Harley Davidson - Inner Child - (2015) 2:27 (Germany)

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