HORNBACH and Heimat kick off the gardening season with a blithe portion of madness by bringing the special smell of spring to life. Lab coated men with a robot arrive to take, and trap the men's sweaty shirts and pants. For what? To sell as vacuum-packed goods in vending machines halfway across the world in some urban hell where the scent of spring never arrives.
Ad agency: Heimat , Berlin Heimat
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