GACH "Dead Air" (2015) 2:00 (Germany)

Here's a riveting but very heavy campaign for the Bundesverband Kinderhospiz (German Association of Children’s Hospices.) They set up a 24-hour hotline where kids with terminal illnesses and families can call to get answers to heavy questions. To get the word out, they had a nine year old call in Germany's most popular talk show and ask the question "Why is God allowing me to be so ill and letting me die." At which point there was dead air. Silence, for a beat. Before the main message came through: "When others fall silent, we are hear with answers. 24 hours a day. The Children's Hospice helpline," followed by the number.

Client: Serviceplan Health & Life GmbH & Co. KG
Chief Creative Officer: Alexander Schill
Executive Creative Director: Mike Rogers
Creative Director: Christoph Bohlender
Text / Copywrite: J Jackson, Christoph Bohlender
Art Director: J Jackson
Account Supervisor: Christoph Bohlender
Graphic Design: Sven Hartmann
Illustration: Chris Hirschhäuser
Agnecy Producer: Neverest
Production Company: Instant Records Ton und Medienkonzept GmbH
Creative Producer: Anett Grünbeck
Director: Chris Hirschhäuser
Cinematographer: Chris Hirschhäuser
Music Producer/ Sound Designer: Christoph Bohlender, Isarmusik
Offline: J Jackson
Online: J Jackson
3D / Special Effects: Manuel Kotulla, Tanja Kerner, Robert Csakvari
Vertonung / Tonstudio: Instant Records Ton und Medienkonzept GmbH
Additional Credits: Thomas Koch