While most of the world is chasing unrealistic standards of perfection, the international autumn campaign of the European DIY store chain HORNBACH takes the exact opposite approach. Here, people fall in love with the imperfections of their DIY jobs. That creak in the floor is charming. THat scratch in the tile is just something to laugh at. The drips from the paint add a certain something. It's ok.
HORNBACH
Ad agency: www.heimat-berlin.com
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