“We see every new campaign as an opportunity to add a new remarkable chapter to the HORNBACH brand book for their customers,” continues Thomas Schnaitmann, head of international branding at HORNBACH. “The core is always the project hardware store; the packaging is always surprising and fresh.” Using quality imagery and music that never fails to be extraordinary, while remaining appropriate, HORNBACH achieves this goal every time.
Agency: Heimat Berlin
Production: Stink Berlin
Director: Traktor