The co-founder and CEO of FRED & FARID lifts the lid on the agency’s new AI production studio, designed to “enhance the qualities of creatives”.
by: Adland, Nov 5 2024 - 5:29pm
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Yo, gamers! Ready to see Unreal Engine flex its muscles outside the game?
by: Dabitch, Oct 7 2024 - 9:16pm
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In this two-and-a-half-minute film created with the Sid Lee Paris agency, Ligue 1 showcases its unique take on the beautiful game.
by: Dabitch, Sep 20 2024 - 12:19am
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A seasoned reporter covering the media industry, Claire has held senior positions at The New York Post, NBC and Business Insider.
by: Mark Tungate, Sep 3 2024 - 10:33pm
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Launching across
the UK, France, Italy, Germany, and the USA,
"This Land is Calling" is anchored in insights
from visitors to Saudi, show
by: Dabitch, Aug 28 2024 - 8:57pm
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by: Dabitch, Jul 18 2024 - 9:11pm
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WITH A BOLD NEW CAMPAIGN FROM BETC, EPICA REAFFIRMS ITS COMMITMENT TO ITS PRESS JURY
by: Mark Tungate, Jul 1 2024 - 9:44pm
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As someone who actively hates ketchup, I've never splashed ketchup all over someone else's shirt.
by: Dabitch, Jun 28 2024 - 6:19pm
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Out of the ring road
through Paris' gates
by: Dabitch, Jun 5 2024 - 5:03pm
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The Revolution has begun
Citroën takes aim at the elite in revolutionary-themed campaign for the new ë-C3
by: Dabitch, May 31 2024 - 6:12pm
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Michelin “On the road and beyond!”
by: Dabitch, May 15 2024 - 7:27pm
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evian welcomes you to the Mountain of Youth
by: Dabitch, May 13 2024 - 3:53pm
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This year, Lacoste is reaching new heights with its larger-than-life brand campaign, “Play Big”.
by: Dabitch, Apr 25 2024 - 7:19pm
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When you have a utility vehicle that’s tailored to your every need, it feels more like a partner than a car.
by: Dabitch, Apr 18 2024 - 6:07pm
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by: Dabitch, Apr 10 2024 - 7:21pm
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For decades, we have been captivated by action movies starring larger-than-life heroes such as Bruce Willis, Harrison Ford or Tom Cruise.
by: Dabitch, Apr 10 2024 - 1:24pm
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As anyone who has ever had to deal with a human babies knows, they're cute, and kind of dumb as they discover the world.
by: Dabitch, Apr 3 2024 - 5:38pm
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Ride-hailing app tackles mental health in ambitious work with BETC Paris
by: Dabitch, Mar 28 2024 - 6:25pm
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by: Dabitch, Mar 12 2024 - 9:16pm
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Every really wanted som chicken nuggets, but too embarrassed to leave the house due to that stoplight red pimple?
by: Dabitch, Feb 16 2024 - 5:11pm
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Check out the "diamond" and "pearl" makeup artists checking each other out. I kind of hope that was a Prince reference.
by: Dabitch, Feb 5 2024 - 11:23pm
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by: Dabitch, Jan 24 2024 - 5:48pm
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by: Dabitch, Jan 19 2024 - 12:51pm
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by: Dabitch, Jan 16 2024 - 5:53pm
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CANAL+ LAUNCHES NEW AFRICAN CAMPAIGN FOR AFCON 2023
"Africa Cup of Nations 2023: Prepare to make the most of it"
by: Dabitch, Jan 10 2024 - 6:07pm
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The 2023 Epica Awards saw Grand Prix winners from the United States, the UK, the Netherlands, Poland, and Japan.
by: Mark Tungate, Dec 8 2023 - 6:08pm
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by: Dabitch, Dec 4 2023 - 6:48pm
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This Holiday season, Sephora, in collaboration with BETC Etoile Rouge and BETC Fullsix, invites us to rediscover the magic of the season through a poe
by: Dabitch, Nov 21 2023 - 6:48pm
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Deezer has launched a new brand campaign in France, created in collaboration with ad agency BETC Paris.
by: Dabitch, Nov 20 2023 - 3:44pm
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Celio, the leading men’s ready-to-wear brand in France, has once again decided to celebrate normal men with a brand new campaign.
by: Dabitch, Nov 17 2023 - 10:21pm
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Marrakech will never stop shining
The Moroccan National Tourism Office and BETC Paris remind the whole world
by: Dabitch, Nov 14 2023 - 8:04pm
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After #Anti2010 and the Notifications activation, BURGER KING® is continuing to take a stand for the 3rd year in a row.
by: Dabitch, Nov 9 2023 - 6:12pm
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Heetch spurs the entire banlieue into action to help Midjourney rectify an AI bias … with the help of postcards!
by: Dabitch, Nov 7 2023 - 7:17pm
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It's not just you who has noticed that artificial intelligence can generate some incredibly creepy images.
by: Dabitch, Oct 30 2023 - 7:26pm
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Designed for all, the Lacoste x Theo Curin collection is back with a new goal: to support sporting projects undertaken by extraordinary personalities.
by: Dabitch, Oct 26 2023 - 10:38pm
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BETC Paris Joins Forces with FDJ
for the Historic Launch of Its New Game,
Eurodreams
by: Dabitch, Oct 26 2023 - 8:20pm
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by: Dabitch, Jul 24 2023 - 3:37pm
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Bouygues Telecom investigates crime scenes CSI-style
by: Dabitch, Jul 7 2023 - 6:00pm
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Introducing Silver Pride: LGBTQIA+ Seniors are invited to come back to Paris Pride after years of absence thanks to misterb&b and BETC
by: Dabitch, Jun 30 2023 - 6:32pm
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The Epica awards are doing a series of interviews with many creative journalists around the world who make up the Epica Award's jury.
by: Dabitch, Jun 23 2023 - 9:21pm
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Every year I tirelessly attack the long list of the Epica Awards, judging everything in order to create the shortlist that we then keep judging to sor
by: Dabitch, Jun 22 2023 - 8:32pm
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Getting "Creative Marketer of the Year" at Canne Lions isn't chickenshit, over the decades brands that worked very hard, and globally,
by: Dabitch, Jun 9 2023 - 12:09am
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90 years of the iconic Crocodile. 90 years defining French fashion sport.
by: Dabitch, May 5 2023 - 9:39pm
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A new TV series called BRI, focused on the police's special forces, is being launched by CANAL+.
by: Dabitch, Apr 28 2023 - 5:56pm
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“AS FAR AS THE EYE CAN SEE”
A concept conceived and orchestrated by Australie.GAD for Optic 2000, a French network of opticians, offering a new per
by: Dabitch, Apr 5 2023 - 9:11pm
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Rosa Paris and SNCF Voyageurs Show Why Taking the Train Offers More Freedom!
by: Dabitch, Apr 5 2023 - 8:55pm
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by: Dabitch, Mar 16 2023 - 6:30pm
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Innovation in the fast food market - colorful vegetable fries, with beetroots, parsnips and carrots!
by: Dabitch, Mar 15 2023 - 7:44pm
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Laboratoire Gallia - 4th Term - Gallia is the commercial name of Aptamil baby formula in some European markets
by: Dabitch, Mar 14 2023 - 9:36pm
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I just showed this offspring, who is just as big of a football fan as I am, and she exclaimed "DAMN, that was too good", and I completely ag
by: Dabitch, Mar 1 2023 - 8:52pm
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Open on a couple showering together....
by: Dabitch, Feb 22 2023 - 4:03pm
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NESCAFÉ launches the new global platform “Make your world” in Europe
with the campaign “Expect more from every cup”
Coffee. Your humble ritual.
by: Dabitch, Feb 15 2023 - 10:31pm
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Thank heaven, for little girls!
by: Dabitch, Jan 31 2023 - 6:11pm
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Short film made by CANAL+ for the Clermont Short Film Festival
by: Dabitch, Jan 31 2023 - 6:01pm
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by: Dabitch, Jan 25 2023 - 3:01am
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by: Dabitch, Jan 25 2023 - 12:54am
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Behind the Scenes on the movie set with Rami Malek, Catherine Deneuve and Guy Ritchie.
by: Dabitch, Jan 25 2023 - 12:35am
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by: Dabitch, Jan 25 2023 - 12:04am
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Troublemakers welcomes two new animated film directors
by: Dabitch, Jan 21 2023 - 3:20pm
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Canal+ treats to yet another epic ad, and in this one the art director and stylists clearly had a blast creating a fantasy universe with all of the fa
by: Dabitch, Jan 20 2023 - 6:45pm
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The next Rugby World Cup will take place in France in 2023.
by: Dabitch, Jan 19 2023 - 7:09pm
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If you were to win the lottery, would you tell anyone ? No ? Not even your friends ? Or your family ?
by: Dabitch, Jan 9 2023 - 5:38pm
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Every four years for the World Cup, all the biggest brands face off to be highly visible during the global event and end up spending tens of millions
by: Dabitch, Dec 23 2022 - 4:52pm
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According to a mysterious source, the real Santa Claus lives in Lapland.
by: Dabitch, Dec 23 2022 - 2:51am
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We are driven by adventure. It pushes us past our comfort zone, to reach out to others and to question our prejudices.
by: Dabitch, Dec 16 2022 - 8:34pm
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Reporters Without Borders releases its new global campaign video: INFORMATION WARFARE
by: Dabitch, Dec 2 2022 - 9:19pm
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BOYCOTT OR NOT BOYCOTT ?
That is the question that football fans are facing during the 2022 World Cup
by: Dabitch, Nov 25 2022 - 5:11pm
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The Epica Awards are delighted to announce the preselected entries for the
2022 competition.
by: Dabitch, Nov 23 2022 - 9:35pm
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For the holidays, Sephora unveils an emotional film full of hope, love, and joy to celebrate the infinite power of wishes
by: Dabitch, Nov 10 2022 - 4:48pm
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A game-based dyslexia assessment in disguise designed for young people
Using Minecraft to transform the learning experience
by: Dabitch, Oct 26 2022 - 10:06pm
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When the city of Haarlem banned meat ads, La Vie was there to show off their bacon.
by: Dabitch, Oct 4 2022 - 11:06pm
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HOW FAR ARE YOU WILLING TO GO TO WATCH
SPORTS ON CANAL+ WITHOUT A SUBSCRIPTION ?
by: Dabitch, Sep 27 2022 - 6:20pm
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For the upcoming GLOBAL CLIMATE STRIKE on September 23, Fridays For Future U.S., the movement inspired by Greta Thunberg, launches a new film highlig
by: Dabitch, Sep 20 2022 - 7:34pm
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In the new campaign, Dua Lipa is directed by a woman for the first time: the award-winning Nigerian-British director Jenn Nkiru.
by: Dabitch, Sep 14 2022 - 2:32pm
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William Klein, the New York-born, Paris-based multi-hyphenate creative best known as a photographer and film director, has passed away at the age of 9
by: Dabitch, Sep 12 2022 - 8:08pm
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WTA Professional Tennis player Francesca Jones who despite being born with ectrodactyly ectodermal dysplasia syndrome, a rare condition that causes de
by: Dabitch, Jul 17 2022 - 3:29am
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Motorola and its agency heaven surrounded themselves again with digital artists to express the diversity of interpretations of their new slogan, “T’as
by: Dabitch, Jul 6 2022 - 7:56pm
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The PHNX Awards announced four Grand Prix winners at its online ceremony at 6pm CET on June 16.
by: Dabitch, Jun 22 2022 - 3:13pm
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*"Ça arrive": in French there's a double meaning "It's coming" and also "It happens".
by: Dabitch, Jun 7 2022 - 5:08pm
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To the sound of relaxing whistling music, we watch two pink round objects float around in the sky. Are they bubbles? Are they balloons?
by: Dabitch, Jun 1 2022 - 11:10pm
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