Deezer has launched a new brand campaign in France, created in collaboration with ad agency BETC Paris. The campaign aims to bring Deezer's new brand signature, "Live the Music," to life. The campaign includes a film directed by Brazilian director Nogari from Iconoclast.
In the film, a group of amateur ballet dancers are shown in their weekly class. When a passerby outside the class accidentally connects her Deezer app to the ballet studio instead of her wireless headphones, the upbeat music she was playing throws the dancers into a frenzy, resulting in a quirky and liberating dance.
The campaign aims to capture the spirit at the core of Deezer’s beliefs, as expressed by Maria Garrido, CMO of Deezer: “Music is a human experience that is meant to be felt, shared and lived.”
Deezer aims to offer users a richer music experience beyond streaming. The app now features immersive and seamless experiences such as Shaker, a social music feature that allows friends to create a playlist of 70 songs, regardless of their streaming platform. Other features include HiFi audio, exclusive artist sessions, the AI-generated infinite mix Flow, music quizzes, lyrics translation, and concert suggestions based on preferences and location.
Deezer's new brand identity, designed by Koto, has been deployed through a new in-app immersive experience. The ad is supported by two infectious tracks: "Kitipo" by Dixson Waz x La Tukiti (feat Amenazandel) and "Boom Shaka" by Muzi, highlighting Deezer’s commitment to supporting emerging talents worldwide.
The campaign will be broadcast on television in France and Brazil and online globally.
CREDITS
Campaign: Live The Music
Brand: Deezer
Brand Managers: Maria Garrido, Sofia Oberhoff, Giovanna Varache
Ad Agency: BETC Paris
Agency Managers: Bertille Toledano, Sophie Roberts, Leopold Berges
Chief Creative Officer: Stephane Xiberras
Chief Strategy Officer: Sebastien Houdusse
Creative Director: David Martin Angelus
Copywriter: Tristan Lenczner
Art Director: Simon Carr
Music Creative Director: Adam Ghoubali
Creative Resource Manager: Elodie Diana
Head of TV Production: Karim Naceur
Creative Producer: Leslie Levy
Post-Production Supervisor: Sarah Dufief
Director: Nogari
Production Company: Iconoclast
Producer: Benoit Rocques
Choreographer: Sherrie Silver
Post-Producer: Vanessa Koscianski
DOP: Pierre de Kerchove
Sound Company: General Pop
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
