NESCAFÉ launches the new global platform “Make your world” in Europe with the campaign “Expect more from every cup”

NESCAFÉ launches the new global platform “Make your world” in Europe
with the campaign “Expect more from every cup”
Coffee. Your humble ritual. Is bigger than you think.

With the launch of its new sustainability campaign, “Expect more with every cup”, NESCAFÉ Europe wants to unveil this truth to consumers: there is so much more behind a cup of coffee.

Every time you enjoy a cup of NESCAFÉ Gold or NESCAFÉ Classic, you are not just enjoying your favorite coffee. With 6,000 cups of NESCAFÉ consumed every second, the brand is committed to using its scale and reach to ensure it can contribute to a positive impact in people’s lives and the planet, from farm to cup

For NESCAFÉ, acting as a sustainable brand is not a new thing. The brand was born out of a waste problem. To avoid throwing away unsold coffee beans, engineers found a way to preserve the great taste of coffee. NESCAFÉ was born, and never stopped since then. After a first decade of work, the brand launched end of 2022 a new roadmap to make coffee farming more sustainable: NESCAFÉ 2030. As a result of all those past and coming efforts, the brand is now able to claim the following statements: 100% responsibly sourced coffee used in European factories, the use of NESCAFÉ’s coffee grounds to help power its production centers and the launch of a soft pack to refill glass jars. “Consumers want to know what brands are doing now, not only what they are going to do in the future. We needed to show tangible evidence of our commitments and achievements from beans to cup.” said Meritxell Alegre, NESCAFÉ Pure Soluble Business Lead Zone Europe.

This communication also announces the launch of the brand’s new platform and visual identity developed together with Publicis: “Make your world”. A statement of empowerment for coffee lovers, because at NESCAFÉ, we see every day as a new opportunity to inspire. To help you see the difference you can make, whether in your own personal life, in your community or in the world. With ‘Make your world’, NESCAFÉ makes a statement: to continue current initiatives and build new ones.

The new campaign will be aired end of February in France and Germany, in March in Austria, Italy, Spain, Switzerland, and the UK. Other European countries will follow during the year.

Advertiser – Nestlé
Ilias Papadopoulos: NESCAFÉ Regional Marketing Director
Meritxell Alegre: NESCAFÉ PSC Europe Business Lead
Olivia Lumley: NESCAFÉ PSC Europe Senior Brand Manager
Ruben Martin: NESCAFÉ PSC Europe Senior Brand Manager
Margaux Minot: NESCAFÉ PSC Europe Brand Manager
Emma Himpe: NESCAFÉ PSC Europe Brand Manager
James Sinfield: NESCAFÉ PSC Europe eBusiness Lead
Zenas Liritis: Beverage SBU Global Communication Director
Agency Credits – Publicis Worldwide
Global CCO Publicis WW: Bruno Bertelli
Global Executive Creative Director Publicis Milan: Andy Daley
Copywriter Publicis Conseil: Natalia Huidobro
Art Director Publicis Conseil: Cecilia Astengo
Creative Director Publicis Conseil: Shane Hanton
Assistant Art Director Publicis Conseil: Rita Karboyan
Global Client Lead: Dennis DeYonker
Global Category Lead: Magali Bergeroux
Global Category Strategic Lead: Donya Bouzarjomehri
Strategic Planner Publicis Conseil: Sunila Rajan
NESCAFÉ Europe Lead Publicis Conseil: Elodie Orosco
International Account Director Publicis Conseil: Camille Bignon
International Account Director Publicis Conseil: François Borel
Account Executive Publicis Conseil: Lola Laborde
Senior Commerce Creative Publicis Poke: Julia Reboucas
Senior Commerce Creative Publicis Poke: Louise Signard
Commerce Creative Director Publicis Poke: Frederico Roberto
Commerce 3D Designer Publicis Poke: Damion Seddon
Senior Commerce Designer Publicis Poke: Karl Poole
Head of Retail Design Publicis Poke: Rory Neighbour
Commerce Group Account Director Publicis Poke: Sally-Anne Cuthberson
Commerce Senior Account Manager Publicis Poke: Hannah Scarborough
Head of Delivery for Commerce Publicis Poke: Patricia Curry
Production
Co-CEO Prodigious France: Christopher Thiery
Head of Production: Thomas Marion
Head of Agency Production: Caroline Petruccelli
360 Producer: Myriam Katz, Philippine Domenech
Production Caviar
Director: Reynald Greysset
DOP: Matias Boucard
Producer: Florence Jacob / Louis Saint Calbre
Photographer: Jef Boes
Print Producer: Meriem Cherfi
Post-Production: Prodigious
Post-Producer: Reunan Rescourio
Flame Lead: Bruno Maillard
Flame: Nicolas Vogel
After-Effect: Paul Crezé, Dany Lacarelle, Emilia Redondy
Grader: Julien Alary
Matte Painting: Jean-Charles Minvielle
Editor: Yannick Giffard
Sound Producer: Emmanuel Desmadryl
Music
Publishing rights:
Track/Work/Recording: ‘’People help the people’’
Author(s)/Composer(s)/ Other(s): Simon Aldred
Publisher(s): Kobalt For 100% of the publishing rights
Performer(s): Existing cover(s) or cover(s) to be produced by the Agency or Prodigious
Master rights:
Performer: Joe Bel
Singer: Joe Bel
Producer: Julien Jussey