it took me a while honestly, to figure out what the heck this was all about. basically they're calling the draft beer/kegger an innovative thing, just like uh, a dancing mannequin-like robot.

does anyone buy beer based on the way it is opened?

but hey, it looks cool.

my review:

The Breakup is an expertly filmed self-knowing yawn, made for the advertising community that told me exactly what i arleady know, (i.e. we don't communicate correctly to our consumers) and then leaves me with a link to a self-promotional blog. which, of course is a symptom of the problem itself: endless self-promotion.

Characters: generic advertising stereotypes. a. the 'creative' in the banana republic sweater and messed hair, self-obsessed with the same bag of tricks. b. the hot girl in the banana republic shirt.

And it's a good thing they didn't think we were smart enough to get who was who without those words strewn across their sweaters because golly i wouldn't have known without it! thanks for underestimating the advertisign community, let alone the consumers.

Also notice the important plot point left out, perhaps on the cutting room floor, that the consumer never gets a chance to actually communicate what she is looking for. just that she wasn't happy. perhaps the creatives who made the movie still don't know what she wants?

or maybe-- and this is a long stretch, but just maybe there will be a sequal this summer.
though i doubt it.

rating: 1 star out of a possible 4.

you forgot 24: don't read litany of 'how-to's' concerning advertising. It will invariably be the same sterotypical advice that has already been said by the likes of and anyone else with a cd or ecd title who has been around long enough to feel they need to 'impart' the wisdowm.

it's almost, but not quite as bad as, the recently successful, but privately scared shitless 'owner' of a boutique shop who imparts the "get out there and start your own agency" line.

we get it: agencies suck, don't trust anyone over thirty, and don't expect to enjoy yourself. do your own thing. be a nonconformist. if all else fails, quit the job and start a magazine no one reads, dedicated to bashing your former profession.

Not to be so harsh on this posting but I have to tell you fellow ad-raggers, i am really tired of the bitterness. I have pretty much disasssociated myself from the people at work who wax poetic and spew bile in this same area all day long. the failed artists who point fingers and blame everyone else for their unhappiness. everyone else, but themselves.

call me naive-- please, i would be happy if you did-- but wouldn't it be great if just for one day we actually found something positive to say about this profession?

or if not that, let's at least take the broken record off the stereo and smash it.

ut on some twisted sister or quiet riot instead.

least it wasn't his dad.