Volvo puts their blind spot technology in a digital billboard (2021) case study (Belgium)

Instead of advertising its safety technologies, Volvo and FamousGrey decided to go one step further and to equip their advertising itself with their safety technology. 
The blind spot is one of the main causes of serious or fatal bicycle accidents. Volvo released the first blind spot detector on the market back in 2004.
On Brussels' busiest road, Volvo installed a digital display equipped with a blind spot detector. Similar to the sensor that Volvo car models are equipped with, this detector detects and warns car drivers about the presence of cyclists.

The display not only shows a blind spot warning but also counts the distance between the cyclist and the display in real-time. To ensure the warning works 24 hours a day, the digital display is programmed to switch to a day or night version.  
Lolita Swanet, Marketing Manager at Volvo, says the idea fits Volvo's brand DNA perfectly. After all, Volvo owns safety. 

'"Making each driver a Safer Driver" is the central premise of our Salon campaign, but it is also why Volvo has always been an innovator. With this idea, we're making the road a lot safer, for everyone.”

Client: Volvo Car Belux 
Client: Balder D’hondt, Lolita Swanet 

Agency: FamousGrey 
Creative Director: Peter Ampe 
Creative team: Vanessa Hendrickx, Antoine Wellens 
Account Director: Olivia Naudts 
Account Manager: Matthias Roose 
Account Executive: Klaartje Vanmulders   

Experience Director: Maarten Breda 
Digital designer: Sacha Lempereur 
Digital Strategist: Wies Dickens 
Webmaster: Stijn Swinnen  

RTV Producer: Marlies Neudt 
Production company: Landvogel 
Director: Kurt De Leijer 
DOP: Piet Deyaert 
Executive producer: Yannick Verdonck 
Producer: Maud Van Parys   

Post-production: FamousGrey Productions 
Editor: Sven Vanhee 
Sound Engineer: Eli Sundermann   

Production: Fisheye 
Project Manager: Pieter Troch 
3D Artist: Kobe Roels 
Development: Roel Kint 

Media agency: Mindshare, Clear Channel 
Media contact: Charlotte Massa, Julie Andrade, Charlotte Snijckers, Soufiane Ar Razouki 

Partners:  
FishEye: 3D design & software development 
Clear Channel