Here's a humorous way to deal with a serious problem. Male urine leakage. Featuring a character called Stirling Gravitas who demonstrates all the control he has, from juggling chainsaws to silencing a crying baby, and more. This man has no time for urine leakage. Beneath the humor, is a real message and encouragement to ignore the embarrassment and take care of the problem.
Project: TENA Men, Keep Control
Client name & job title: Meta Redstedt, Global Brand Director
Creative Agency: AMV BBDO
Creative Directors: Toby Allen & Jim Hilson
Copywriter: Prabs Wignarajah
Art Director: Jeremy Tribe
Agency Planner: Tom White, Pippa Morris
Agency Account Man: Sarah Douglas, Alex Bird, Laura Etherington
Agency Producer: Polly Lowles
Media Agency: Zenith Optimedia
Media Planner: Guy Abrahams
Media Partner: Be On
Director: Jeff Low
Post-production Company: The Mill
Editor: Saam Hodivala @ Work
Audio Post-production: Aaron Reynolds @ Wave Studios
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