The Onion takes the piss of buzz/stealth marketing

The Onion: I'd Love This Product Even If I Weren't A Stealth Marketer really takes the piss of buzzagent/stealth types.

"Seriously, it's an honor to subtly plug something I actually believe in for once. I'm so in love with this one-of-a-kind soda, I want to shout its product name from the rooftops of a lower-to-middle-class neighborhood! Preferably one with an elementary school nearby, where consumers are still young enough that their brand loyalty is not yet fully established. I know it sounds crazy, maybe even a little scary, but honestly, True Blue is just that good.



Don't tell my bosses, but I enjoy True Blue so much, I sometimes stealth market it well outside PepsiCo's target demographic. Maybe it's wrong of me to sit in on the senior center's weekly square-dance classes while chugging True Blue, but the rush I get from inconspicuously getting the word out about this tremendous new product is nearly impossible to find anywhere else. Come to think of it, the only other time I experience pure exhilaration like that is when I twist open a 20-oz. bottle of True Blue."

Hee-lariois. They got the tone exactly right.