Nature's path "On My Path" (2016) :30 (USA)

Ah, the sleepy mom VO. She sounds so...trustworthy. And so much like she just woke up. Or is still getting over a sore throat. Or has allergies. Or maybe it's a post-sex voice and she's relaxed. In this case, it could very well could be, since this one has a kid. I don't know how this became the gold standard of trustworthy mom VO's but it did. It's something I've noticed throughout my career. Maybe like moths, we're just drawn to the light of moms with slightly raspy voices who are either tired, forgot to take their Dristan, or just got boned.
Anyway, where was I? Oh yeah! The spot. For Nature's Path Pumpkin Flax Cereal.

Woman's VO: "So...what moves me?"
Cut to shot of high fiber cereal.

Got it. Don't need to see any more.

By the way, Nature's Path is running a contest offering consumers chance to win 1 of 3 adventure tours with the National Parks Foundation. Nature's Path is the largest organic cereal company in North America. They are family owned, too. And they believe in "eating well and doing good," or leaving the earth better than you found it. I wish any of these ideas came through in the spot. Instead, it's just a lifestyle spot about healthy choices and jogging. It could be for Cracklin' Oat Bran, or Shredded Wheat or Kashi, or electrolyte water or turkey bacon.

Client: Nature's Path
Agency: Macias Creative, in partnership with Reslen+
Christian Reslen - Executive Creative Director
Marcos Macias - Creative Director
Yiya Johnson - Executive Producer
Doug Kelner - Account Director
Production Company: Moca Pictures
Sherman Johnson - Director DP
Charlie Cartaya - Executive Producer
Post:
Hernan Menendez - Editor
Leo Lovera - Animator
David Miranda - Music