State Farm "This is a Nightmare!" :30 (USA)

Continuing State Farm's "Right Kind of Magic" campaign–the brand’s biggest 360 campaign launch in three years-- comes this highly entertaining spot featuring a couple, a tree, and a nightmare creature who dismisses their nightmare as being an easily remedied situation. How? By singing the State Farm jingle, of course.

I really like the nightmare creature. Goes from screaming a demonic "Do it" to conducting the couple as they sing-- in fear. Good stuff. But also subtly strategic too, in the sense that it suggests a State Farm representative will show up in as little time it takes to sing "Like a Good neighbor, State Farm is there."

See kids, you don't always have to beat someone over the head with an RTB.

Agency: Highdive
Megan Lally: CEO, Co-Founder
Chad Broude: CCO, Co-Founder
Mark Gross: CCO, Co-Founder
Brian Culp: Group Creative Director
Katie Bero: Group Creative Director
Matt Collier: Creative Director
Wayne Robinson: Creative Director
Ben Doessel: Creative Director
James Lee: Creative Director
Suzanne Stovall: Group Account Director
Sarah Wickman: Account Director
David Quinn: Account Director
Megan Peirona: Senior Account Executive
Rasheed Owens: Senior Account Executive
Jen Passaniti: Head of Production
Luke LiManni: Executive Producer
Chris Totzke: Senior Producer
Alex Cacioppo: Senior Strategist
Kelley Beaman: Director of Business Affairs
Annie Paganini: Senior Manager, Business Affairs

Partner Agencies
PR: Zeno Group, The Scratch Collective
Media: OMD, Optimum Sports
Creative: TMA
Talent: Creative License

Client: State Farm
Kristyn Cook: Chief Agency, Sales & Marketing Officer
Alyson Griffin: Marketing Vice President
Patty Morris: AVP, Marketing
Greg Sutter: Marketing Director, Creative Content
Christine Williams: Manager (LDA), Creative Content
John Ruebush: Senior Creative Strategist
Tammy White: Senior Creative Strategist
Tim Thomas: Senior Producer
Hilary Wahlheim: Senior Producer (LDA)
April Conttrell: Senior Line Producer
Pam Thomas: Senior Line Producer
Amber Riccinto: Senior Photographer
Michael Girard: Senior Photographer

Production: O Positive Films
Director: Jim Jenkins
Executive Producer: Ralph Laucella
Executive Producer/Producer: Marc Grill

Editorial: Cutters
Editor: Tim LoDolce (This Is Ludicris, Nightmare)
Editor: Grant Gustafson (Joking, Shoot)
Assistant Editor: Elizabeth Melby
Producer: Patrick Casey
Executive Producer: Heather Richardson

VFX & Online: Kevin
Executive Creative Director/ Partner: Tim Davies
Senior Executive Producer/ Partner: Sue Troyan
Lead VFX Artist: Gareth Parr
VFX Producer: Andrew Cowderoy
Compositors: Paul Downes, Rob Winfield

Sound Design & Mix: Another Country
Sound Designer / Mixer: Peter Erazmus
Audio Assistant: Lucas Hansa
Managing Director: Tim Konn
Executive Producer: Louise Rider
Producer: Josh Hunnicutt

Color: Company 3
Colorist: Tim Masick
Color Producer: Ryan Moncrief