Ah, the "political party" ad, run during an election year, the oldest standby idea in any creatives book. This time it's a pun too, "Bud Light Party" - heh, get it? A party with beer. So Amy Schumer and Seth Rogen talk to the nation; "America. They say we’re a nation divided. They say we disagree on everything. But they’re wrong. We agree on a lot."
Sadly, what most people agree on right now is that Amy Schumer is a plagiarist and Seth Rogen is Canadian. Bud Light, you just wasted all your super bowl money.
"We've got the biggest caucus in the country" Rogan says. "But it's not like too big, like you can handle it" Schumer adds. The. Worst. Innuendo. Ever.
ad agency: Wieden & Kennedy
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
Worst. Super bowl ad. Ever.
- reply
PermalinkNow, this campaign has been pulled early because it failed to turn sales around.
Reminder that I called the the same night it aired:
Not everyone agreed.
Hate to say I told you so.
- reply
Permalink