Morrisons - Christmas Musical (2024) :60 (UK)

Morrisons was aiming for feel-good vibes, and boy, did they deliver with this quirky little gem. A choir of well-used oven mitts belting out tunes to a festive turkey dinner. It's the kind of British eccentricity you'd expect before Peppa Pig and Paw Patrol took over every children's playlist, we had sock-puppets in my day!

Now, musicals have had a rough go lately, especially with Hollywood's attempt to disguise song-and-dance numbers in films that left audiences questioning their life choices (looking at you, Cats). This ad swerves neatly into the Muppets' Christmas Carol territory – adored by all, debated by none.

And let's talk about the unsung hero of the kitchen – the oven glove. Cooking a Christmas roast is like conducting a symphony of food timing, and our heat-proof hero is the conductor we all deserve but seldom acknowledge. Bravo, you delightful, singing mittens! Take a bow!