I'm not into CKin2U - another perfume launch fails?

CK are at it again, trying to make another fragrance that appeals to "the kids these days" and they hope to repeat the success they had with "One" in the nineties. In this New York Times article "How to Bottle a Generation" they touch on the problem this perfume has:

Zach Klein, 24, has also participated in market surveys attempting to distill his demographic, though he was skeptical of the idea of companies adapting to the language of the target audience.
"What's most interesting about our generation is that it is very obvious when brands are attempting to market down to us when they use our own vernacular or types of personal technology," Mr. Klein said. "It's very transparent, and I tend to shy away."
...
He said he admired the Calvin Klein brand and its marketing, but "abbreviating in2u like that is lame," he said, "to put it simply."

CKin2U has more problems than that, they're also trying to join in the user generated hub-bub and failing miserably - making the exact same mistakes that I client I had two years ago made. (I can't tell you who the client was because I do fancy working with them again).

The CKin2U whatareuin2.com site is all flash. There is no possibility to link to a specific film that has been sent in, nor the ones already there created by college students. How will bloggers, forum-dwellers, IM-addicts and IRC-peeps show the film that they like to any of their equally connected pals when they can't send a link? I know, you'd think this shit is obvious, but even when I get paid good money to share this knowledge clients still insist on shooting themselves in the foot by not following the advice they paid for. I'm thinking of charging double for that. ;-)

So, on this site CK hopes to get submissions sent in by visitors and they promise 10,000 dollars to one lucky winner. Which might have gotten some people exited but with the no-link possibility this won't spread as far as I think they hope for, because it can't with easy links. And then there's that name. Lame-o.

Then again, in the nineties when Nirvana records were sold right next to CK bottles in grungy shops I didn't get it either. There is quite possibly an entire generation of techno-lamers who think this is überhip, just like the losers back then who bought grunge albums, brand new flannel shirts and CK one using their parents credit card without a hint of irony. The tourists. If the target group has the money, by all means, go for it. Soon, you will smell the twelve year olds who are "in2U" in a mall near you.

Using the oh-so-handy English to 12-year old AOLer translator I can say "THES PERFUMA SMELS LIEK A FALEURA 2 MA!11!11 OMG WTF LOL"

edit - I feel I should include other voices on this. So here we go.
I'll admit that I like the bottle (at least the photos of it). But there are many perfumes that I like the bottle of, and nothing else.

Blog-postings fume about this new perfume:
Resist the Onslaught

Like all fragrances, the bottles of his and her CKin2U will hold the promise of hot, sweaty love. I know you're smarter than this. (You know that the only sex that comes in a bottle is tequila.) I know you won't sign up on the Calvin Klein site and submit your short film. I know you don't want to be part of an online community that has as its centerpiece a bottle of perfume. I know you don't want to be called a technosexual. That sounds like a serial masturbator staring at online porn all day, or someone having sex with robots.
Advertisers: If you're going to do the social media thing, you can't be this stupid. Wake up and smell the sweat-soaked blog entries of your target market.

Calvin Klein wants technosexuals like you, blogger

"She likes how he blogs, her texts turn him on. It's intense. For right now."

That is the tagline used to describe Calvin Klein's new fragrance, CKIn2U. I am not making this up.

Hahahahahahahahahahahahaha!

Ok. Stomach. Pain.

Well, CK is trying to duplicate the popularity of CK One with CKin2u. According to a company spokesperson, speaking via the New York Times, CKin2u was conceived as a fragrance for the "technosexual generation."
Huh, what's that now? That sound? Oh yeah, that was just sound of all of my skin being eaten by a serious case of the willies. Let us continue.

The marketing geniuses at Calvin Klein think they can replicate the success of "generation-defining" CKOne by marketing their new smell, CKIn2U, to today's hip young "technosexuals," with lines like "She likes how he blogs, her texts turn him on. It's intense. For right now." But are the technosexuals buying it? Huh! No!

what does a blogger smell like?