Looks like the prediction in this Fast Company blog earlier this year was right.
Funny - you'd think this story about McCain's daughter wearing the keffiyeh would have generated more of a buzz than this.
Amusing this concept of "tough toys for tough boys". There is currently an advert airing in the US for Tonka which follows a similar concept using the strapline "Built for Boyhood". Thought I possibly saw another ad somewhere with another similar line but might have been for this company (and might have been on this site).
Love the squished hedgehog though.
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