George Ellis does a pre-emptive mock to avoid any agency.com comparisons "As a final defense against criticism, I even wore a shirt with "Tool" on it, thereby making fun of myself already so nobody else has to..."
Ok, fine, so if we can't make fun of of his three self promo adverts meditate, award winner impression and hands, we'll just have to laugh with him. While pointing. Or something.
Personally I think the award winner impression was pretty accurate though.