Fleetmatics "Cinderblocks" (2014) :30 (USA)

Let's pretend you didn't see the other spots in this campaign for commercial fleet software tracking company Fleetmatics.
Would you have any idea what this was about? I get it's software or something but I don't know who the Truck Whisperer is which makes this a little too inside baseball for me.

Client: Fleetmatics
Agency: FCB Chicago
Todd Tilford, Chief Creative Officer
Teddy Brown, EVP Group Creative Director
Alison Hammer, Associate Creative Director
Mike Wegener, Associate Creative Director
Cayne Collier, Writer
Katie Roach, Senior Producer
Michael Antonucci, Producer
Ben Flaherty, VP Director
Steve Immer, Editor
Karyn Kerner, SVP Group Management Director
Al Gross, SVP Director Strategic Planning
Cat Roggow, VP Management Director
Sarah Lopez, Assistant Account Executive
Leigh Jones, BoomThrift Productions, Executive Producer

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