Chevron "Creed" (2016) :30 (USA)

This spot features Lisa Kelly, from History Network's Ice Road Truckers reciting the Postman's Creed and then amping it up further to include the failed missions of other truckers, to acts of god and more to make the point that no frontier is too foreboding enough to prevent her from hauling that big ass truck to her destination. All thanks to Chevron's Delo in her engine. The tagline "Let's Go Further" reminds me too much of Toyota's "Let's Go Places," though. Seems like this is the go-to idea of most vehicle-related brands these days. I'd love to see a brand come out with a line that is a bit more surprising in the future.

Client: Chevron
Marketing Communications Manager for North American Lubricants: Ruta LaFranco
Marketing Communications Manager for Delo Brand: Monica Burnick
Marketing Communications: Laura Daly

Agency: VML/NY
Executive Creative Director: Mike Wente
Creative Director: Shiloh Gray
Creative Director: Brett Simon
Associate Creative Director: Brent Shriver
Account Director: Kyunhea Kwon
Freelance Executive Producer: Keith Dezen
Project Manager: Daniel Benetti
Senior Production Business Manager: Lisa Stevens

Production Company: Fighting Monk Productions
Director: Erik Proulx
Producer: Ira Brooks

Editorial Company: TwoPoint0
Editor: Keith Olwell
Executive Producer: Wendy Rosen

Postproduction Company: Parachute VFX
Colorist: Sam O'Hare

On-Line Conform Flame:
Flame Artist: Johnny Starace

Mix Studio: Sonic Union
Mixer: Brian Goodheart