It was a lovely sunny day this Saturday, and on the outside wall of the famous department store NK in Stockholm, Björn Borg met John McEnroe for a game of vertical tennis.
Except they were stuntmen, of course. "We couldn't convince the original players to do a re-match on the wall" said Pernilla Johansson, global PR-&-Event at Björn Borg, to Resume.se.
Björn Borg - Björn loves John / Vertical Tennis stunt - (2011)
Speaking of non-originals, vertical tennis has been played on sides of big buildings before.
On the 29th of April this year, the Madrid Open opened with vertical tennis on a wall.
Back in 2008 there was a special installation billboard in Hamburg with a vertical tennis match.
Actually, this has been done by Carlsberg as well, so it's been spotted in Badland before: Vertical football times two - Carlsberg vs Adidas. The root? TBWA Japan had the entire world talking with their Adidas vertical football ad in 2004 - and they raked home the awards.
Adidas - Vertical Football / Soccer / event billboard live - (2004) - (Japan)
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
