In a statement to Adage Tor Myhren himself said that Apple "missed the mark".
“Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world,” said Tor Myhren, the company’s VP of marketing communications. “Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we’re sorry.”
The spot was released on Apple's YouTube and CEO Tim Cook's account on Tuesday, but it did not receive any paid promotion. Plans for a television broadcast run have now been cancelled.
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