I don't get that either. All and all it sounds like a very fuzzy line the are creating. I guess the upside is that if you hate the brand you have the option to not write about it, but, I don't know that people would be willing to turn down the money.
Being deceptive is never good. The fact that there are other ways to create a buzz, grab interest and move product which are entertaining and interesting makes all those deceptive moves, like planting people in bars to push Brand X vodka, just makes the marketers look sleezy. The CP+B Subservient Chicken site at least had a link to BK's site and was straight forward about "having it your way." Consumers might not notice the ads slipped into things at first, but eventually it will come out. And their reactions to the lack of "honesty" in stealth tactics might come back to bite the marketers.
Thanks. I don't know if it's as much to do with a subtler pitch as much as it's to do with a more interactive, entertaining, and engaging way of getting information across to a consumer who is going to be more willing to listen and check out what you've got to sell. And I think it rings true with any generation, not just the x and y'ers, although they are the groups that will embrace it as a part of culture. There's no reason for advertising not to be entertaining or engaging...as long as it relates to who and what you're trying to communicate.
I don't get how "the phenomenon of stealth marketing in form of paid product placement mentioned by real people at regulars bars" isn't considered deceptive advertising- as in illegal. There are rules and regs about that- which is probably the only reason Forbes.com has that CSS bit stating that it is an advert. Blurring the line between content and advertising is a very dangerous thing.
Came across this press release for the Michelin Man.
Born in 1898, the Michelin Man (named Bibendum in other parts of the world) is renowned as the face of Michelin throughout the world. The popular tire icon has now been nominated in the 2004 Favorite Icon Poll for Advertising Week in New York City.Bibendum will do battle with 25 other brand icons including the Energizer Bunny, Tony the Tiger, Ronald McDonald and the AFLAC duck.
The Michelin Man has strong credentials for the Favorite Icon award, having already been voted as the "Best Logo of the Century" in 2000 by a panel of advertising experts in a competition organized by the Financial Times.
"America's favorite icon should embody the values that are important to the American people -- loyalty, dependability, and trust," stated Mr. Clean yesterday from his hometown of Cincinnati, Ohio. "Since the day I was created, I have become ingrained in the everyday lives of Americans. I have helped them conquer all sorts of cleaning challenges over the last 47 years. And, if voted as America's favorite icon, I will continue to bring strength and unmatched cleaning ability to America's homes inside and out.
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