Back in November Dabitch alerted us to the voting for BrandChannel's fifth annual Readers’ Choice Awards. And now the votes are in and tallied up and today, the list of winners has been announced.
Following years of back and forth fighting for the top spot, Google reclaimed its title from Apple as the Readers’ Choice for the brand with the strongest global impact. Google’s continued expansion in addition to new applications impressed more voters. Starbucks and Ikea remained among the top five as Al Jazeera dropped from fifth to 25th. Newcomer Skype rounded out the tech-dominated global list with its third place debut following its purchase by eBay last September.
Winners inside.
Regional award newcomers include multinational bank HSBC, fashion retailer Zara, mobile phone operator movistar, sandal maker Havaianas and Tour de France winner Lance Armstrong.
Top Five Winners:
GLOBAL: 1.Google*, 2.Apple**, 3.SKYPE, 4.Starbucks, 5.Ikea**
ASIA-PACIFIC: 1. Sony, 2.Toyota*, 3.Samsung**, 4.LG**, 5.HSBC
EUROPE & AFRICA: 1.Nokia*, 2.Ikea**, 3.SKYPE, 4.ZARA, 5. BMW*
CENTRAL & LATIN AMERICA: 1.Corona*, 2. Bacardi*, 3.MOVISTAR, 4. HAVAIANAS, 5. Cemex**
NORTH AMERICA: 1.Apple, 2.Google, 3.Starbucks*, 4.Target**, 5.LANCE ARMSTRONG
* Denotes move up from 2004
** Denotes move down from 2004
CAPS denotes new to the awards list
For more check out Brand Channel for all the nitty gritty brandy goodness.
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