In a :60 spot, CP+B have created an over-the-top production in the spirit of 1930s musicals, 92 "Whopperettes", featuring gals dressed as burgers, flames, pickles, lettuce and tomatoes who will sing and dance to new lyrics for the famous "Have it Your Way" jingle.
In addition, BK has teamed up with Sprint to send out the ad and extras along their wireless network to those who opt-in within 30 minutes of the ad airing on TV. There will also be a Whopperettes site.
The ad will be downloadable to iPods and within days will be shown in movie theaters. Whopperette posters also will go up in Burger King's 7,600 U.S. restaurants.
[snip]
"As much as people want to write the TV network obituaries, alternative media becomes a way of extending what is still the No. 1 form of viewership in the world," says Russ Klein, Burger King's top marketer.
Production for the ad totaled about $1 million.
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"...gals dressed as burgers, flames, pickles, lettuce and tomatoes who will sing and dance to new lyrics for the famous "Have it Your Way" jingle. "
Really, my heart goes out to these creatures. I imagine Tammy at an audition for a small part in a forthcoming indie movie:
Tammy: So, yeah, I'm a professionally trained dancer, done music videos, that sort of thing. I can sing too, and I was down to the last two to be one of the Pussycat Dolls, but acting is really my first love.
Interviewer: I see. And what was your most recent role?
Tammy: I was a Burger King pickle. But I was totally method.
I'm lovin' it.
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PermalinkDoes CPB have the best salespeople in the world, or are these clients on heavy medication?
Maybe a little of both.
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Permalinkthe usatoday link is dead.
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Permalinkfixed. added the mising "ml" to the ".html"
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