Agreed. I mean you could see where it was going but all the same, this is one instance of using pop culture in a way that transcends rather than piggy backs.

I do, too. I know offensiveness is a certain brand of humor, i.e. Sarah Silverman, and MacFarlane. I get it. But this wasn't in the context of a show-- this was an ad that was supposed to run in the trades that got rejected--or so it was reported. It may very well have been a cheap ploy to get an ad out there without having to buy the media, too. Either way, it's not attacking a specific group to show how dumb the attacker is, like Archie Bunker from the 70's. This ad comes across from the voice of a guy who has a really top rated show, makes a lot of money, but is still teed off he hasn't won an award for it.
could there be a bigger first world problem then that?