Mythic Bridge - "Change The Script" (1:26) (USA)

LGBTQ youth are four times more likely to attempt suicide than their straight peers. Mythic Bridge wants to change the script. Literally. By giving at-risk youth the chance to realize their potential. It's a very super literal execution here of what changing the script means though so as an ad, especially for a creative arts company, I wish it were more creative. This just seems so literal. And at the same time it doesn't communicate that much about Mythic Bridge. The message right now comes across as, LGBTQ youth are four times more likely to try to kill themselves, so enroll them in a film class. Feels like there's a disconnect here.

Client: Mythic Bridge
Creative Agency: Happy United/ ECD Jane Keller
Creative Agency: Rabbit, Rabbit & Partners/ECD: Brian Lightbody
Writer: Kate Lummus
Director: Xander™
Production Company: Backyard
Producer: Josh Jupiter
Casting Director: Erica Palgon, Erica Palgon Casting & Beyond
Editorial: Happy United
Editor: Jane Keller
Post Production: Significant Others
Executive Producer: Sarah Roebuck
Producer: Alek Rost
Flame Artist: Betty Cameron
Music Company: duotone Audio Post
Creative Director: Jack Livesey
Executive Producer: Ross Hopman
Managing Director: David Leinheardt
Composer: Brad Fischer
Producer: Giovonni Lobato
Audio Post: duotone Audio Post
Sound Designer/Mixer: Andy Green
Executive Producer, Audio Post: Greg Tiefenbrun
Colorist: Alex Bickel, Color Collective
Title Design: Susan Armstrong, Great Five Lakes
Actors:
Hero: Malcolm Xavier
Director: Emerald Sullivan