Adage reports that the campaign chosen for the Grand Prix winner for the International Advertising category has been disqualified this morning. Officals found it to have been "inappropriately entered."
This translates to mean that it hadn't run in any paid media. Ferin - A Portuguese bookstore's ad campaign was created by Publicis Groupe's Leo Burnett, Lisbon.
Miguel Angel Furones, the disqualified agency’s chief creative officer, said the mix-up was “an honest mistake” and agreed with the judges’ decision.
Cannes organisers are determined to clamp down on made-for-awards ‘scam’ ads that barely appear in the media or are never approved by the client. “This festival and this jury have been exceedingly tough on ghost [scam] entries,” said Dan Wieden, chairman of the print jury.
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The Guardian has more info and dirt.
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Permalink"They claimed the decision was overturned partly in reaction against last year's outdoor Grand Prix winner from Leo Burnet in Norway, for an Oslo tattoo parlour."
That campaign should have lost its Grand Prix status for being a rip-off. Same exact client, compare these images.
First up, the Grand Prix of Cannes last year, second, Missing Links campaign for the same shop in 1999. Interestingly they both hung posters on dog leash holders and other places for "piercing" a poster = same unusual media idea too!
(pierced onto dog leash holder etc)
(pierced by the staples mid-magazine)
same client, same small ad country - Norway.
leoburnett.gif
missinglink.gif
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Permalink....partly in reaction against last year's outdoor grand prix winner.... Uh? Did they not realize last year that the Grand Prix poster winner was not advertised on "traditional" poster space?If the space [of a poster] has been paid for, does it matter where the poster goes? Posters inside a shop might be "point of sale" but what about the 'wild posters' plastered on building construction sites and so on? They are paid for media.
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PermalinkExpect more of this. Also there will be more winners from "emerging" advertising markets - UAE, India, Thailand, maybe even, Saudi Arabia.
In the case of India, most agencies paid for the ad which was entered. So technically, they are not scam ads.
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Permalinkdamn! isn't there anywhere online where we can find an Image of this has-been-Grand-Prix?
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PermalinkFrom adcritic.com's email:
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After the Press & Poster jury concluded its deliberations Monday night here at the International Advertising Festival in Cannes, at last finalizing its Grand Prix
decisions, the 22 member panel burst into applause. Suddenly, according to jury president Dan Wieden, the lights in the room went out. "We knew it was a sign, but
we didn't know of what," Wieden says. "It turned out to be a sign that we had to get back to work."
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Weiden is a superstitious kind of guy.
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