Sprite changes its iconic green bottle to clear for new campaign.
When you change the iconic color of your bottle, you hire the best colorist. Apache’s Quinn Alvarez worked on the new Sprite campaign featuring NBA stars Trae Young of the Atlanta Hawks and Anthony Edwards of the Minnesota Timberwolves that introduces the world to their crystal clear bottle. Switching from green to clear made Sprite’s bottles a different, and arguably better, kind of green – the clear plastic is easier to recycle. The bottle may be different, but it’s still the same Sprite you love.
Client: Sprite
Senior Manager Creative: Atira Rochester
Creative Director: A.P. Chaney
Producer: Rebecca Smith
Creative Manager, Sparkling Flavors: Chris Keyes
Director Global Marketing Procurement, Assets & Partnerships: Melissa Altman
Brand Director: Terika Fasakin
Agency: Majority
Founder + Ceo: Omid Farhang
Founding Partner + Cmo: Jorge Hernandez
Associate Creative Director: Micöl Rankin
Associate Creative Director: Nico Giarrano
Producer: Christine Presto
Associate Account Director: Snigdha Villasencio
Production Company: Smuggler
Director: Tony Yacenda
Executive Producer: Sue Yeon Ahn
Head Of Production: Alex Hughes
Producer: Rachel Perkins
Post Production: Cosmo Street
Editor: Justin Trovato
Assistant Editor: Chris Rentie
Cosmo Street Producer: Erica Headley
Cosmo Street Head of Production: Marie Mangahas
Cosmo Street Executive Producer / Managing Partner: Yvette Cobarrubias
Color: Apache Digital
Digital Intermediate Colorist: Quinn Alvarez
Color Assistants: Kevin Sian & Angie Batz
Apache Senior Producer: Christina Caldwell
Apache Head of Production: Stefanie Schaldenbrand
Apache Executive Producer: LaRue Anderson
VFX: Mathematic
VFX: Dan Karp
Sound: Beacon Street Studios
Sound: Leslie Dilullo