The Australian Jockey Club have been accused of bad taste after running and advert depicting two women toying with a cigar and caressing each other.
Critics say the ad degrades women - which ironically is designed to attract more women aged 18-35 to the races.
Amanda Stevens, managing director of SplashGroup, said to the Herald Sun: "This ad is denigrating to women. Women just don't behave like that at the races. This is a male fantasy."
The ad was created by AdPartners in Sydney whos Marketing Director Steve Reid defended the ad, saying the scenes featuring women caressing each other and a woman playing suggestively with a cigar were only minor elements.
"There is a lot of seduction and romance in the images portrayed. We do like to push it." Reid said.
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
Hmmm. So why would an ad targeting women 18-35 use tactics that men find arousing? Seems odd. Or is that just to keep the men entertained while the women are viewing the ad?
- reply
Permalink