Wendy's trolls McDonald's by offering $1 Frosty on the Mcbroken site

Oh, the sweet, sweet taste of schadenfreude! McDonald's, the Goliath of fast food, has been caught with its ice cream pants down one too many times. Enter Wendy's, the cheeky sibling of the fast food family, ready to swoop in with its frosty heroics.

While McDonald's has been struggling with its ice cream machines more often than a tech startup with its business model, Wendy's has decided to play the knight in shining armor, or should I say, the frosty in a small cup. For just $1, until September 30th, you can get your hands on a Wendy's Frosty – because when McDonald's machines are down for their daily siesta, Wendy's is there with the sweet, creamy solace.

Wendy's isn't just playing nice; they're teaming up with McBroken, a website dedicated to tracking McDonald's malfunctioning machines like it's a national sport. Now, Wendy's has added its own locations to this map, not so subtly saying, "Hey, while you're standing there, McDonald's receipt in hand, wondering about life's mysteries, here's where you can find a Frosty that won't play hard to get."

Apparently, nearly 15% of McDonald's ice cream machines are out of order at any given time, especially from 11 am to 3 pm – peak meltdown hours, if you will. Cities like Chicago, Houston, and LA are the ice cream machine breakdown capitals, turning the golden arches into a bit of a letdown for dessert lovers.

Wendy's, with its tongue firmly in cheek, didn't directly mention McDonald's but threw enough shade to open a frosty-themed spa. They've basically turned McBroken into their own billboard, promising reliability and deliciousness when McDonald's can't even promise you won't leave empty-handed and sugar-scorned.

This move by Wendy's isn't just about stealing dessert thunder; it's about capturing the hearts (and wallets) of value seekers in these economically squeezed times. So, while McDonald's might be fiddling with its frosty fixers, Wendy's is out here, making sure your sweet tooth doesn't go unsatisfied.

In the battle of the fast-food desserts, Wendy's just threw down the Frosty gauntlet. McDonald's, your move... whenever your machines decide to cooperate.

We have to note that Jack in the Box did the very same thing three years ago, and isn't afraid to sass at Wendy's on X about it. Begun the fast-food wars have.

.@Wendys look familiar? 👀 https://t.co/cxCJjlSjlf pic.twitter.com/5ZHkbO4N0B

— Jack in the Box (@JackBox) September 27, 2024

Love the idea… Loved it even more when we thought it up, brought it to life, and made headlines 3 years ago. As the saying goes, imitation is the sincerest form of flattery. 😉https://t.co/de0ATABZE6 https://t.co/9vgFq303IG

— Jack in the Box (@JackBox) September 27, 2024