NME.com reveals that Jack White of the White Stripes is getting ready to do his first advert ever - for Coca-Cola. Well, maybe.
Despite none of The White Stripes songs having ever been used in advertising before, White has been in talks with the soft drinks giant to pen a new song for their commercials. It's also rumoured that the song already exists.
"Coke have been talking to Jack about getting him to write a new song and he's very interested," an advertising source told NME on condition of speaking anonymously.
Coca-Cola are apparently keen to find a new song which will rival impact of 'I'd Like To Buy The World A Coke' which featured in a 1971 advertising campaign.
The song was written by creatives at McCann-Erickson and performed by the New Seekers. Recently the song was voted the number one greatest song in a TV commercial in a poll done in the UK. The song was so popular it was eventually released as a single.
"They want a new 'I'd Like To Buy The World A Coke' and believe Jack is the only artist who can deliver them something that will be equally timeless," the source explained.A band source told NME.COM that White had "been in talks" with Coca-Cola, but insisted he was still considering his options: "He's been asked to do it and is just deciding whether or not it's a good idea. The White Stripes turned down a Gap advert, so if they did it it'd probably be a case of Jack writing a new song for the commercial."
Most recently CP+B inlisted G-Love to sing "Chilltop" for Coke Zero:
The New Seekers sing "Hilltop" for Coke and this remake for 7Up:
In 2001, The Gap approached the band to appear in a commerical but they turned down the offer because they didn't want to sell out.
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i would love that, i think the white stripes are pretty much awesome. i was under the impression however that jack white was against the commercialization of his or any music. hes only allowed one song of his to be used in that manner, and that was We're Going to be Friends which was used in Napoleon Dynamite, which in turn was originally an independent film
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PermalinkI'd go with Jack Black instead.
And for the record, CP+B's attempted Coke Zero remix of the "Teach The World" phenom wasn't the first time Coke fiddled around with a reworking of the song...
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PermalinkSomeone should tell them to just give it up. They can't repeat the originals impact so please stop embarrasing yourselves trying Coke. Please?
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PermalinkFrom the adcritic email sent out on Friday August 26, 2005 (yes that's a day later than caffs post):
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PermalinkConfirmedNME Exclusive - White Stripes singer confirms Coke ad
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