More of the 2006 D&AD Yellow Pencil Winners

Inside scope out the online, viral, integrated, direct (yup there's more) and ambient Yellow Pencil winners for the 2006 D&AD Awards.

Online
Primary Brand Websites
Title: Bascule Inc.
Ad Agency: Bascule Inc.
Client: Bascule
The site: Bascule.co.jp

Primary Brand Websites
Title: Big Ideas Come Out Of Big Pencils
Advertising Agencies: Leo Burnett & ARC Worldwide Canada
Client: Leo Burnett Canada
The site: LeoBurnett.ca(also won Black Pencil)

Websites Microsites
Title: 120 Not So Standard Features Minisite
Ad Agency: Arnold Worldwide
Client: Volkswagen
The site: 120 Not So Standard Features

Viral
Interactive Viral Advertising
Title: Virgin Mobile Jason Donovan
Ad Agencies: NetX, HOST & The Glue Society
Client: Virgin Mobile

Adaptation Of TV & Cinema Viral Films
Title: Cameraphone
Ad Agency: Leo Burnett London
Client: Department of Transport

Digital Crafts
Direction
Title: Cameraphone
Agency: Leo Burnett London
Client: Department of Transport

Sound: Design
Title: Global Research Show
Agency: Dentsu Inc.
Client: Tokyo FM Broadcasting Company

Interface & Navigation
Title: Big Ideas Come Out Of Big Pencils
Agencies: Leo Burnett & ARC Worldwide Canada
Client: Leo Burnett Canada

Product Design
Health & Leisure
Title: iPod (with video)
Entrant: Apple Computer
Client: Apple Computer

Health & Leisure
Title: iPod nano
Entrant: Apple Computer
Client: Apple Computer

Environmental Design
Public Environment & Community
Title: Durham Bird Boxes
Entrant: De Matos Storey Ryan
Client: Durham City Arts & Creative Partnerships with Wearhead Primary School

Exhibitions, Museums & Installations
Title: Churchill Museum
Entrant: Nick Bell Design
Client: Imperial War Museum

Exhibitions, Museums & Installations
Title: Hairywood
Entrant: 6a Architects
Client: The Architecture Foundation

Direct
Direct CD-ROM & DVD Design
Title: Counterfeit DVD
Agency: Crispin Porter + Bogusky
Client: MINI

Direct Mobile Phone Advertising
Title: Cameraphone
Agency: Leo Burnett London
Client: Department of Transport

Addressed Direct Mail Medium Volume 10,001 - 100,000
Title: Land Rover Defender Bulldog
Agency: Craik Jones Watson Mitchell Voekel
Client: Land Rover

Direct Ambient
Title: Still Here Bench
Agency: OgilvyOne Worldwide
Client: Cancer Research UK

Integrated Direct Response
Title: Stolen Glasses
Agency: BMF
Client: Lion Nathan Australia

Integrated
Integrated Advertising
Title: Virgin Mobile Jason Donovan
Agenies: HOST & The Glue Society
Client: Virgin Mobile Australia

Ambient
Live Events
Title: Be the Ball

Art Directors: Guy Roberts, Zayed Siddique, Karen Maurice-O'Leary
Copywriter: Verity Butt
Executive Creative Director: Andy Blood
Advertising Agency: TBWAWHYBIN Auckland (180TBWA)
Account Director: Mark Cochrane
Account Manager: Annabelle Meo
Client Contact: Craig Waugh
Client: adidas

This Ambient nomination didn't win but it's a great idea:
PR & Creative Stunts
Title: Date Rape Awareness Umbrella
Art Director: Rachel Le Feuvre
Copywriter: Dan Gorlov
Photographer: Eugenio Franchi
Typographer: Alex Fairman
Advertising Agency: TBWALondon
Marketing Manager: Sharon Jackson
Client: Project Watch Your Drink