Whitehouse Post Editor Matthew Wood cuts Miller High Life’s latest campaign featuring a series of grainy, black and white spots. Directed by Mark Romanek of Anonymous Content, the commercials capture a group of friends basking in the youthful glory of their everyday lives as a voice-over ironically narrates each action as if it were truly extraordinary. The campaign further develops the High Life brand by adding a stripped down, shaky aesthetic to the notably homegrown American beer.
Agency: Leo Burnett
EVP, Executive Creative Director: Jon Wyville
EVP, Executive Creative Director: Dave Loew
Senior Producer: Topher Cochrane
Production: Anonymous Content
Director: Mark Romanek
Senior Executive Producer: Eric Stern
EP, Production: Sue Ellen Clair
Producer: Laurie Boccaccio
Production Supervisor: Adriana Cebada Mora
Editorial: Whitehouse Post
Editor: Matthew Wood
Assistant Editor: Dan Zabinski
Executive Producer: Dan Bryant
Producer: Dawn Guzowski