Link Lust: Summer Link

Comedian Mo Rocca brings banking to the people in a series of exclusive web videos that feature "Mo on Banking" for Bank of America. Known for his unique "man on the street" interviews, Mo is out and about in New York City, finding out how others handle their finances. Check out the videos and more about Mo Rocca's crusade for banking at: bankofamerica.com/mobanking.

The folks at ideasonideas talk with Kevin Saatchi of Saatchi & Saatchi. In the article he talks candidly about the threat that traditional agencies are facing as well as the overall change the industry is seeing. Read about it here.

Don't miss out. One Show Festival Week kicks off next week - May 5-9 in New York City. Learn more about the week's events here and here. Don't miss the One Show Design award ceremony on Tuesday, May 6, the One Show Awards on Wednesday, May 7 and the Interactive One Show awards on Friday, May 9th.

Porn filmed in Japanese McDonald's? I'm rubbin' it! See some crazy Nippon McDonald's ads or I'd Hit It and sexy burger ads frrom the US. Maybe they were just following the lead set by these ads...

The Chicago Tribune reports that Red Bull has been suing nightclubs for not serving their brand when someone orders a Red Bull and vodka drink. The mystery-shopper tactics and lawsuits show the lengths to which popular consumer brands will go to protect their trademarks.

The folks at Cake Group have just put the finishing touches to Pro Plus' new interactive site, www.dont-miss-out.co.uk.

Users get a chance to win tickets to V Festival 2008. The site uses interactive games, similar to Guitar Hero, to test the focus and concentration of it's players. The site itself is very colourful, bright and keeping with the feel of festival and hopes to push Pro Plus' brand image towards something younger and cooler. The campaign is to last just over 6 weeks and in that time hopes to significantly raise brand and product awareness amongst the 18 - 30 demographic.