Etch-a-sketches are a lot more fun than the never properly charged do-dah that isn't even waterproof. The sounds, and silence in the ads underscore how boring high-tech is to kids who like hands on toys.
Agency: Tribal Worldwide, Toronto. LP Tremblay, Creative Director; Denise Rossetto, Creative Director; Andrew Bernardi, Art Director; Sanya Grujicic, Copywriter; Tiffany Chung, Copywriter; Andrew Schulze, Agency Producer. Production: Code Film. Tom Feiler, Director; Andrew McCartney, Managing Director; Alan Lukatela, Director of Photography; Magda Czyz Line Producer. Edit: School Editing. Kyle McNair, Editor. Post: Fort York. Paul Binney, Online Editor. Notch. Jason Zukowski, Colorist. Audio: Pirate. Stephanie Pigott, Audio House Director; Jared Kuemper, Audio House Engineer.
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