KFC - Finger Licking Good (2016) :90 (Hong Kong)

KFC「點指回味」彩甲油

Ogilvy has collaborated with KFC Hong Kong to create two edible nail polish flavours sourced from natural ingredients and based on the brands all-time favourite recipes - Original and Hot & Spicy. To use, consumers’ simply apply and dry like regular nail polish, and then lick – again and again and again. To launch it, Ogilvy teased the idea of these nail-polishes in social media, launched a "tasting party" for them. and even released this groovy little beatboxing & dance music video to go with it.

KFC as trending happening beat-boxing teenage fashion. I haven't seen anything quite this odd since those Japanese high fashion McDonald's ads. But I like it, so hey. Don't miss the posters that go along with this work

Main agency: Ogilvy & Mather
Chief Creative Officer: Reed Collins
Creative Directors: John Koay, Matt Nisbet
Art Director: Elaine Li
Copywriters: Buji Ng, Kerwin Choy
Vice President Asia-Pacific: Soames Hines
General Manager: Gladys Wong
Business Director: Penny Chow
Associate Account Directors: Janice Ho, Sincere Ng Account Executive: Stella Fung
Senior Producer: Mikyung Kim
Producer: Jayden Wong
Managing Director - Social: Jason Fashade
Senior Strategist: Michael Wong
Community Manager: Pammy Li
PR Senior Associate Michel Wong
PR Senior Consultant: Corwin Wong
Design agency: Brand Union
Creative Director: Andy Reynolds
Designer: Kitty Chan
Production Company: Mutual Workshop
Director: Helen Clemens
Producer: Cyrus Lai
Photographer: Kimhoo So