Just checked out something from IKEA in England.
It's a pretty heartfelt idea that hits in a good way.
Basically, the idea is that if you buy IKEA kitchens you save money and can spend extra time out of the office and use your time on other things like family, hobbies, and the such.
The 30-second spot is well executed and the website has some interactives to get you going with all the spare time you get on your hands.
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