ICA Handlarna - healthy choices (2002) - 0:30 (Sweden)

Ulf: .. and then you hook it onto there.

Roger: there, okay, any more places?

Ulf: Yes, I think we should hang one over here too.

Roger: Okay.

Stig: And what do you two think you are doing?

Ulf: Well.. we're thinking that we could hang up some of these signs.

Stig: In the whole shop?

Ulf: Yes, so that the customers can find healthier choices.

Roger: yeah, but uh, I was totally against this idea, all the way from the
start, this was entirely his idea.

Stig: Do you understand what you have done?

Roger: uh, no?

Stig: It's a great idea. It's a fantastic idea.

Ulf: thank you.

Stig: Why didn't you like the idea Roger?

Roger: well uh I thought...

Stig: That's exactly what you didn't do. But I like it when we think a
little extra about our customers. Try and do that too, Roger. Please?

Roger: yes sir.

Title: Now it's simpler to find healthy choices with us. Look for tips in
the shop.

agency : King, Stockholm