SNICKERS IS ON GOOD BEHAVIOR THIS HALLOWEEN

SNICKERS has launched a trifecta of hilarious spots directed by Pete Marquis, partner at the new comedy-driven production company Good Behavior. One of the spots features the beloved M&M’S spokescandies, Yellow and Green, trick-or-treating, another spot features a giant 10 ft outdoor skeleton decoration assembled indoors and creating havoc, and the third features an animatronic Halloween Zombie decoration comically twerking, apparently misassembled by a young couple.

“SNICKERS Halloween campaigns are classic, and they’re all about the SNICKERS, in so many ways,” said Good Behavior EVP Victoria Guenier. “At Good Behavior, that’s what we specialize in, creating humor and smiles. We love working with brands and agencies like BBDO/NY that have a sense of humor. BBDO/NY, SNICKERS and Halloween, what’s not to love.”

Good Behavior was launched last month by Marquis with Guenier and Adam Lawson. The trio first met three years ago, and have worked on over fifty productions since, earning the trust of top brands and agencies, along with winning a wide array of awards. Guenier was a former top agency production executive at Ogilvy, Deutsch LA, Omelet, and production company Strike Anywhere. Lawson has done everything from AD-ing an Academy Award Winning film to show running TV to producing the CyberPunk 2077 promo with Keanu Reeves. The company is repped on the east coast by Milktoast, in the Midwest by Sharon and Perry, and on the west coast by Stephanie Stephens.

Production Credits

Client Mars, Snickers
Agency BBDO New York
Chris Beresford-Hill, worldwide chief creative officer;
Peter Kain, Marcelo Nogueira, executive creative directors;
Sara Carr, Jason Goldberg, creative directors;
Alex Gianni, head of production;
Kimberly Clarke, Becky Burkhard, group executive producers;
Danny Milkis, Julia Millison, music producers;
Nancie Luppino, strategy director;
Derek Zimmerman, VP, marketing science group director.

Production Company Good Behavior
Pete Marquis, director;
Victoria Guenier, exec producer;
Adam Lawson, line producer;
Adam Marsden, DP;
Alexis DeBad, production designer.

Editorial Mackcut
Pamela Petruski, editor;
Louisa Phillips, assistant editor;
Gina Pagano, exec producer;
Katya Meyer, producer.

Telecine Company 3 NY
Tim Masick, colorist;
Alexandra Garcia Ortiz, producer.

Animation/VFX House Special
Julie Ragland, EP/head of marketing;
Alix Iverson, line producer;
Kirk Kelley, creative director;
Patrick Van Pelt, lead technical director;
Michelle Ross, Gabe Sprenger, CG animators;
Josh Tonneson, modeling/texture artist;
Matt Reslier, CG lighter;
Cam Williams, editor.

Audio Sound Lounge
Tom Jucarone, engineer;
Dana Villereal, producer.