Apparently it's not only experts in India who see a lack of talent in the advertising business. Over at the Media Guardian (reg.req.) they report that John Hegarty of BBH believes "the lack of talented people in advertising industry is a 'major, major problem'."
"There's no question finding seriously talented people is harder and harder because of the complexity of what we're asking them to do," said Mr Hegarty."Before, it was easier to get people because what we needed them to do was less than we need them to do today," he said.
"We, in advertising, are in a hard position. We have to come in every day and have a new idea. We can't come in and have the idea we had three years ago.
"Ours is an industry that lives by its wits more so than any other industry because we get paid for having ideas. We don't get paid twice for having the same idea."
"We have an industry that's totally appalling in training people. I think it's hard, the creative department is unbelievably hard. There's a dearth of good creative directors out there - a complete dearth."
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
it seems to me, besides a lack of ideas, people in advertising are unwilling or unable to offer a real opinion, lest they be called out for saying the wrong thing.
it's weird how many people point out this 'creative' problem and how no one is really doing anything about it-- but i guess when you are making six figures and have alimony to pay, not to mention child support, and you're in you're late 40's and have a house in the suburbs which is a 40 minute commute from the agency,you arent really jazzed about playing coach or mentor to a new llightweight.
but who knows? at least we're acknowledging the problem. maybe people will start doign something about it now.
- reply
Permalink