Introducing "Hahn Super Dry" - a low-calorie beer with the same alcoholic content as regular beer but only one-third of the calories. As part of the Hahn Premium Light campaign, the initial television advertisement showcases a ballerina named Natalie Decorte, who appears frustrated with her partner, Scott McGregor from Temptation, due to his one-track mind.
The couple enjoy a romantic walk the beach. She takes a stick and draws a love heart in the sand. He takes his foot and transforms the shape into a pair of boobs while he swigs on his Hahn Super Dry beer.
The tagline: “Super Honest. Super Refreshing”. Fancy that, an honest beer. This campaign is suppported by a website at hahnsuperdry.com.au. At the website there is a video clip showing us "man boob", and that they aren't as fun as women boobs, so the idea is that a low carb beer would keep that from happening.
So, low carb beer = avoid man boobs, but women boobs area great. Ho-kay.
Client: Lion Nathan
Agency: Clemenger BBDO
Production Company: 8 Commercials
Director: Josh Frizzell
Executive Creative Director: Danny Searle
Senior Copywriter: Chris Pearce
Senior Art Director: Baz Baker and Pic Andrews
Agency Producer: Roy De Giorgio
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