Gillette will supposedly be advertising during Superbowl XL in February.
The rumor is that ads will run in tandem with the launch of their new Fusion razor and product line, which includes a battery-operated version of the six-blade razor and shaving creams. The spending on the rollout is estimated at $200 million - reportedly Gillette’s largest launch ever.
The same article also mentions that Diamond Foods will run commercials again this year.
"If you're building a brand the best way to build it is to get as many eyeballs on your advertisng as possible," said Tim Canon, director of marketing for Diamond Foods.
Also related: CareerBuilder.com first to buy for Super Bowl 2006 and McDonald's and Visa to pass on Super Bowl XL
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