Without engineers, you wouldn't have cool gadgets like smart phones and social media. And you'd keep your "fitness tracker," on your shoulders. I can't say this ad makes me want to go out and become an engineer but you know....on the plus side, I guess we can imagine what would happen if engineers didn't make ads.
Client: Exxon Mobil
Agency: BBDO, New York
Creative Group Heads: Greg Ketchum, Tom Godici
Producer: Brad Powell
Creative Directors: Mark Girand, Paul Laffy
Copywriter: Ryan Lawrence
Art Director: James Kuczynski
BBDO Music Producer: Rani Vaz
Account Persons: Jill Kramer, David Ritter, John Chleborad
Production Company: Radical Media, New York
Director: Steve Miller
Director of Photography: Eric Schultz
Music: PULL, New York
Composer: Mitch Davis
Executive Producer: Scott Brittingham
Editorial: Friendshop!, New York
Editor: Tim Wilson
Online: Co3, New York
Colorist: Tom Poole
Audio Post: Heard City, New York
Engineer: Eric Warzecha
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