Filmmaker Natalie Johns Creates a Spec Gun Violence Prevention PSA; Launches a Grassroots Campaign Supporting Everytown and Moms Demand Action

Her social media feed is filled with frustration and “prayers” for families torn apart by yet another mass shooting as filmmaker Natalie Johns is engaged in the morning ritual of negotiating school attendance with her 4½-year-old. Between laughing and arguing with their daughter, the Johns' think deeply about the prospect of waking up without her—deeply enough to feel an inch of what it might be like to lose her—a feeling profound enough inspire her most personal commitment to date as a filmmaker. 

“Gun violence should not be a normalized part of life in America,” she notes. "I felt it was worth putting my whole heart on the line to deliver this message.” 

The director invited her long-time collaborator and cinematographer, Bill Kirstein (Mean Girls, Happyend), to capture their family’s experience over several mornings. She wanted to capture her own joy and truth as a parent with view to inspiring action from the deepest love she has known. 

On the third day of filming, Johns received an email from their daughter’s preschool notifying parents of a lockdown that had occurred due to a gunman outside the school. The children, aged 2-5, were gathered in a small bathroom for an hour, singing songs with their teachers while the man was apprehended by law enforcement. This was the family’s first narrow escape from tragedy. 

“The coincidence of filming this PSA and experiencing my family’s first lockdown was both shocking and surreal. I simply could not wrap my head around it,” says Johns. 

Even more terrifying for Johns was discussing the incident with other parents who had already experienced several lockdowns with their older children. This reality is all too common and far too close to home. 

For a long time, Johns has followed and supported the work of Everytown.org, which brings together mayors, teachers, survivors, gun owners, students, and everyday Americans to make communities safer. Everytown.org makes it easy for anyone to join the 10 million and counting in a movement to end gun violence.  

It is within the power of American citizens, in a democracy, to vote for safer gun laws in defense of all that is held dear. We need new laws, but we also need to vote people into office who prioritize ending gun violence in America. 

By texting ACT to 64433, people can join the Everytown movement, unite with Moms Demand Action, and get involved with voting for gun-sense candidates. 

These candidates can support compelling new legislation, like The GoSafe Act, sponsored by Senator Martin Heinrich. This law regulates the sale, transfer, and manufacture of semi-automatic firearms while safeguarding Americans' constitutional right to own a firearm for legitimate self-defense, hunting, and sporting purposes. 

Every day, military-grade weapons and inadequate background checks threaten to steal our joy. If the unthinkable happens, it won’t be the big events that are missed, but the moments taken for granted, the ones sometimes slept through or rushed. And this is completely avoidable. 

2024 IS ON PACE TO EXCEED THE RECORD NUMBER OF SCHOOL SHOOTINGS RECORDED IN 2023. 

11 CHILDREN AND TEENS ARE SHOT AND KILLED EVERY DAY AND ANOTHER 48 ARE SHOT AND WOUNDED. 

JOIN THE MOVEMENT BY TEXTING ACT TO 64433. 

Resources: 

K-12 School Shooting Database 

Everytown Research: The Impact of Gun Violence on Children and Teens 

Everytown Research: How To Stop School Shootings And Gun Violence In Schools 

Credits: 

All artists participating this PSA donated their services and rights gratis in support of Everytown.org and their work to end gun violence in America. 

Directed and Produced by Natalie Johns 

Cinematography: Bill Kirstein 

East Side Camera Rental  

Editor: Sophia Lou 

Sound Mix: Cesar Haliwa 

Color Grading: Matt Turner 

Graphic Design: Nick Frew 

Music Supervisor: Abbey Hendrix 

Soundtrack: “Unchained Melody” by Norah Jones 

Licensed Graciously by Norah Jones, Universal Music  obo Blue Note Records and Unchained Melody Publishing 

About Natalie Johns 

Zimbabwe-born, Emmy-nominated and award-winning independent director and producer Natalie Johns is began her career as a director in live music and documentary, working with artists such as John Legend, Bono, and Morrissey. She was nominated for an Emmy for the television special An Evening of Nostalgia with Annie Lennox. Her feature documentary credits include I Am Thalente (winner of the Audience Award at the LA Film Festival) and Max Richter's Sleep, which premiered at Sundance and IDFA and was released to critical acclaim worldwide. With a distinct focus on what connects us, Johns is always in pursuit of fresh perspectives that will shift her own. She brings this drive to her work with brands and non-profits seeking compelling ways to connect with audiences.