Cool Concept: bannerSites

Since the beginning of Internet time, banner ads have run atop and alongside destination websites. But recently, banner ads are evolving, and becoming actual destinations for web surfers. Below is a unique campaign by AgencyNet, a niche interactive firm based in Fort Lauderdale, Florida which illustrates the
evolution...

"Footballers Wive$" is one of BBCA's hottest shows. After airing its first two seasons, the network wanted new viewers to tune-in to the show. They needed to make potential new viewers feel like they "didn't miss too much" during the previous seasons to start watching.

Before launching the third season on February 19th, the network looked to creative company AgencyNet to provide an interactive solution to drive tune-in. Using a technology called PointRoll, AgencyNet was able to turn a standard banner ad into a fully interactive Web experience dubbed "bannerSites."

By scrolling over the ads, viewers were able to watch more than 11 minutes of customized video content on any of the six principal characters.

Check out the campaign at AgencyNet's own website. https://www.agencynet.com/pointroll_campaigns/bbc