Finnish people are hard working and chasing achievements all the time, even in their spare time and on holiday. Channel 4 launches reminding them that entertainment, a moment of not working, a bit of relax, is good for you.
Advertised brand: NELONEN
Advert title(s): NELONEN
Headline and copy text (in English):
Entertainment is good for you
Advertising Agency: 358, HELSINKI, FINLAND
Agency website: http://www.358.fi
Creative director: Ale Lauraéus
Copywriter: Taro Korhonen
AD: Ale Lauraéus
Graphic designer: Mark Nurmi
Agency producer: Roosa Rudkiewitch
Production company: Mjölk
Director: Aleksi Salmenperä
Producer: Marko Antila