Cervejeira Sou Eu/"Cervejeira" Is Me - Case Study (Brazil) 2021

"Since the beginning of the modern wold women have been in the forefront of beer production...." But, if you google the word "Cervejeira", you don't get a female beer master, you get a fridge! I feel like creatives are a bit preoccupied with google image search results, and how easy it is to game with with enough social media hashtags. 

Title:    Cervejeira Sou Eu/"Cervejeira" Is Me

Product/Service: Institutional
Client:    AmBev

Ad agency:    Mutato/draftLine
Production Company:    Surreal Hotel Arts
Editing Company:    Octopost
Sound Company:    Cabaret

Creative Director:    Alessandra Muccillo

CCO: Eduardo Camargo
Copywriter: Alessandra Muccillo
Copywriter: Marcella Nunes
Copywriter: Paula Baselice
Art Director: Gabriela Barreira
Art Director: Adriano Brodbeck
Additional Credits:    Marketing Team: Alexandre Alvez, Isabela Graça, Lucas Junqueira

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