DELEÓN Tequila is launching its first large-scale ad campaign in nearly 10 years and raising a glass to those who dare to live in their creative flow and inspire others with its new campaign, “Bold Spirits, Rise.”
Choreographer Shay Latukolan, recognized for his distinctive approach to movement, joins forces with unconventional filmmaker Ben Strebel, celebrated for his bold visual storytelling, to create a film and sequence that captures the flow of movement. With a background in dance and music, photographer Kanya Iwana, captures the emotions of movement in striking, dreamlike visuals that truly reflect DELEÓN’s spirit. Together, these artists craft a powerful narrative that embodies the essence of boldness and creativity.
It is quite a beautiful if not dizzying spot full of dance, beats and movement. I dig it
Credits:
Agency: Diageo
Creative: Translation
Choreography: Shay Latukolan
Music: Obongjayar
Director: Ben Strebel, Biscuit Filmworks
Photography: Kanya Iwana, De La Revolucion
Production: Biscuit Filmworks
Edit: Cabin Editorial
Color: Electric Theatre Collective
VFX/ Finishing: Shepherd VFX
Sound Design/Mix: Sonic Union
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